From telematics, to ELD and chatbots, trucking companies are aiming to keep up with the latest technology to stay competitive. However, no matter how impressive a new technological advancement is, if it’s too complex, more often, it ends up being more of a hindrance.
I’m reminded of my grandmother. A couple of years ago, I found myself faced with the daunting task of teaching her how to use Facebook. At first, the idea seemed overwhelming. My grandmother, while tech-savvy in many aspects, had little experience (and patience) with social media platforms.
As I sat down with her and guided her through the process, I quickly realized the importance of patience, simplicity, and clear communication.
In the same way, it’s crucial to recognize that the goal of implementing new technology should be lightening the load for drivers and fleet managers, not to add unnecessary burden.
When trucking companies introduce new software systems to their operations, it’s important to approach the process with care and consideration. The goal should be to empower drivers and fleet managers with tools to make their jobs easier, not more complicated.
Just as I broke down the steps of using Facebook into manageable ways for my grandma, trucking software platforms should be intuitive and user-friendly, with clear instructions and accessible support resources.
